سپیده نصیری

مقالات علمی چاپ شده در مجلات

1. "Evaluate scoring"
   Sepideh Nasiri
   International journal of industrial engineering and operational research (IJIEOR),
2. "Social participation and brand equity"
   maryam alefpoor, Ansari manochehr, Sepideh Nasiri, Mohammadi fam Sina
   
3. "Enhanced Business-to-Business Lifetime Value Prediction Using a Hybrid Machine Learning and Markov Chain Model"
   Sepideh Nasiri
   Journal of Business-to-Business Marketing, Vol. 31, pp.1-16, 2025
4. "A Comprehensive Framework for Halal-Endorsed Advertising Processing"
   Sepideh Nasiri
   Interdisciplinary Journal of Management Studies, Vol. انلاين, pp.1-44, 2025
5. "Enhancing E-Commerce Usability through Process Mining and User Behavior"
   Sepideh Nasiri, Mostafa Karimi Dehkordi
   Advances in Industrial Engineering, pp.1-16, 2024
6. "Providing a conceptual model for evaluating the impact of personalized advertising on brand equity"
   Sepideh Nasiri, Donya Rahmani, Setareh Heidari
   Vol. 3, pp.1-13, 2024
7. "Can personalised prosocial ads be harnessed for brand equity enhancement"
   Setareh Heidari, Sepideh Nasiri, Donya Rahmani, Somaye Nargesi
   INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, pp.1-27, 2023
8. "Marketing as the most critical factor in commercialisation of startups based on universities"
   Marina Romanovich, Hossein Mohseni, Aidin Salamzadeh, Sepideh Nasiri
   International Journal of Research, Innovation and Commercialisation, Vol. 4, pp.75-91, 2023
9. "Integrated optimal scheduling and routing of repair crew and relief vehicles after disaster: a novel hybrid solution approach"
   Sakineh Lakzaei, Donya Rahmani, Babak Mohamadpour Tosarkani, Sepideh Nasiri
   ANNALS OF OPERATIONS RESEARCH, pp.1-28, 2023
10. "Brand equity: a systematic literature review"
    Maryam Alefpour Tarakameh, Sepideh Nasiri, Manouchehr Ansari, Maryam Goudarzi, Nazanin Jafarbekloo
    International Journal of Electronic Marketing and Retailing, pp.1-32, 2022
11. "The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity"
    مريم الف‌پور‌تراكمه, منوچهر انصاري, Sepideh Nasiri, سينا محمدي فام
    Vol. 13, pp.953-973, 2022
12. "The Effect of Human Face, gender, and gaze direction in Advertising"
    Sepideh Nasiri, negar Sammaknejad, Mohamad Ali Sabetghadam
    International journal of business forecasting and marketing intelligence, Vol. 6, pp.221-237, 2020
13. "An Observational Approach to Evaluate the Effect of Endorser's Gender and Gaze Direction in Attention to Advertisements"
    Sepideh Nasiri, sammaknejad negar, Masoud Keymasi, tahmores hassangholipoor
    Vol. 4, pp.80-94, 2019
14. "Employing communicational and observational approaches in advertising effectiveness measuring"
    Sepideh Nasiri, masoud keimasi, negar sammaknezhad, tahmores hassangholipoor
    pp.13-29, 2018
15. "Pattern of human resource selection in Iranian advertising campaigns"
    Sepideh Nasiri, masoud keimasi, negar sammaknezhad, tahmores hassangholipoor
    Commercial Strategies, Vol. 20, 2018
16. "The Rational View of Product Innovation: A Critical Investigation"
    homan Attar, mohammad reza shahabi, Sepideh Nasiri
    Iranian Journal of Management Studies, Vol. 5, pp.9-29, 2012

مقالات علمی ارائه شده در همایش‌ها

1. "The second biennial international conference on advances in artificial intelligence and data science."
   SEYEDEHNEDA HOSSEINI, Sepideh Nasiri
   Predicting heart disease using an ensemble learning approach, 2026
2. "11th International Conference on Industrial and Systems Engineering"
   Soheil Hasannia kolagar, Mostafa Setak, Sepideh Nasiri
   Designing a Sustainable Supply Chain for Mobile Health Service Units Using Multi-Choice Goal Programming, 2025
3. "20th Iranian International Industrial Engineering Conference"
   Omidreza Fathali, Sepideh Nasiri, Mohammadreza Ghaforianfarmayeshi
   "Predicting Customer Lifetime Value in the Fashion Industry Using a Hybrid Approach of Probabilistic Models and Machine Learning.", 2025
4. "20th Iranian International Industrial Engineering Conference"
   Maryam Saharkhan, Sepideh Nasiri, Donya Rahmani
   Mathematical Modeling of the Distribution System in the Retail Industry Using a Hybrid Truck-Drone Fleet, 2025
5. "20th Iranian International Industrial Engineering Conference"
   Morvarid Yousefi, Sepideh Nasiri
   A Hybrid Machine Learning and Markov Chain Approach to Measuring Customer Equity, 2025
6. "The 10th International Conference on Electrical Engineering, Computer, Mechanics and Artificial Intelligence papers"
   Ali Zakikhani hemmat abadi, Sepideh Nasiri
   پياده سازي روش هاي پردازش زبان طبيعي در بهينه سازي تعامل كاربر با سيستم هاي توصيه گر پيشرفته, 2025
7. "The 14th International Conference on Industrial Engineering, Productivity and Quality"
   Soheil Hasannia kolagar, Mostafa Setak, Sepideh Nasiri
   A two-level sustainable supply chain for vaccine injection considering the use of mobile units to serve industrial estates (Case study: Vaccination and waste collection in industrial estates of Tehran province, 2025
8. "The 5th International Conference of system Dynamics and Systems Thinking"
   Maryam Saharkhan, Sepideh Nasiri, Donya Rahmani
   Optimizing Retail Supply Chain Management Based on Dynamic Demand Forecasting, 2025
9. "The second Iranian business overview conference"
   ALIREZA BARADARAN, Sepideh Nasiri, SEYEDEH ELHAM HOSSEINI
   Employer brand equity in B2B, 2023
10. "1st international conference on the mutation of management science, economics and accounting"
    sina mohammadi fam, Sepideh Nasiri, maryam Alefpoor
    Social Media and customer based brand equity, 2022
11. "7 th inernational coference on industrial and systems engineering 00210-15845"
    Maryam alefpoor, Sepideh Nasiri, maryam goodarzi
    Brand orientation in marketing 5, 2021
12. "4 th International conference on modern development in management economics and accounting 00201-49455"
    Setareh Heidari, Sepideh Nasiri, Donya Rahmani
    New approaches to personal marketing EI-00338-AB, 2021
13. "4 th International conference on modern development in management economics and accounting 00201-49455"
    Alefpoor Maryam, manouchehr ansari, Sepideh Nasiri
    Electrocin Word of mouth and brand equity FH-00407-AB, 2021
14. "4 th International conference on modern development in management economics and accounting 00201-49455"
    ALIREZA BARADARAN, Sepideh Nasiri
    AI in Social media FH-00379-AB, 2021
15. "Thefirst inernatoinal Block chain Conference BCCWE01"
    Amirmahdi Hassani, Sepideh Nasiri
    Intelligent supply chain management BCCWE01-016, 2021
16. "1st inenatinal conference on industrial markeing ICIMM01 75366-00210"
    ALIREZA BARADARAN, Sepideh Nasiri
    Social Media in Industrial Marketing ICIMM01021, 2021
17. "1st inenatinal conference on industrial markeing ICIMM01 75366-00210"
    Sepideh Nasiri, M.R. S.
    AI in industrial marketing ICIMM01001, 2021
18. "3rd National Conference of Knowledge Management and e-Business 99201-28395"
    Setareh Heidari, Sepideh Nasiri, maryam alefpoor
    Brand equity measurement approaches MEBREA03_085, 2021